About

Over a decade helping businesses to deliver exceptional product, and service experiences.

Niusha Doyom

Research & UX Lead

MSc Human-Centred Systems from City University London

Viktor Bognar

Service Design Lead

BSc Computer Science from Pécs University

Our toolkit includes a wide range of powerful software solutions that support every phase of our work—from detailed research to innovative design, seamless development, and detailed analysis.

  • I was fortunate to have Niusha leading the Product Design at Debenhams on some key strategic projects. They understand the breadth of the business and our customers very quickly. I was impressed at their attention to detail and quality of work. Much of the success of the projects were down to these two conscientious approach! A pleasure to work with Digital Alchemists again in the future!

    Jim Hingston – Digital Product Director @Debenhams

  • Without a doubt, Niusha is one of the best UX consultants that I have worked with. We worked together to develop a new delivery proposition for Debenhams as well as on other site optimisations. Every interaction that I had with them they were always completely customer focused, but at the same time pragmatic in their approach and able layer in the wider context of the business need, technical feasibility, time constraints etc to deliver excellent customer experiences.

    Melanie Wasley - Lead Product Owner @Debenhams

  • Viktor is an experienced & highly capable Service Designer. He has driven change to some of Tesco's core system platforms across UK and Europe. His manner, work ethic & sense of humour makes him a one of a kind and a delight to work with!

    Ben Oliver - System and Process Manager @Tesco